I bring order when there are too many moving parts
I understand what is happening, separate what matters from the noise and make it clear what needs to be solved, who needs to be involved and what comes first.
Work with me
Business Operations & Project Lead
I bring order, connect teams and take the lead on execution so important work gets done.
I step in when there's an operational problem, an improvement or a project that needs several teams and someone to own the whole picture. I quickly understand how the business works, connect the right people and stay hands-on through execution until the solution is up and running.
Business OperationsProject & Program ManagementBusiness Transformation
The result
Fewer things stuck. More capacity to move forward.
- Leadership no longer has to coordinate every detail
- Teams work towards the same goal
- Blockers are identified and resolved earlier
- Projects and improvements actually get up and running
14 years
connecting operations, business, customers and technology
>50%
shorter B2B onboarding after redesigning a more autonomous, scalable integration process
+60%
conversion to integrated, visible merchants on the platform
14 locations
in different provinces, with specialist presence in under a year through a repeatable partner model
How I can help
What I bring to your business
I work across business, operations, product, customer and technology. That allows me to understand the whole picture, see where work is getting unnecessarily complicated and act on the parts that need to change.
I get different teams working towards the same goal
I can sit down with Tech, Sales, Marketing, Product, CX or Operations, understand what each team needs and make sure everyone is talking about the same thing.
I improve how work gets done
I review processes, tools and ways of working to remove unnecessary steps, manual work, blockers and recurring problems.
I move projects and new initiatives forward
When something new needs to be built, changed or launched, I turn it into a concrete plan and coordinate execution until it is up and running.
Portfolio
What this looks like in practice.
Problems I identified, business goals that needed to be turned into something concrete, and projects that required several teams to work together. These are a few examples of how I took them from an idea or problem to a solution that actually works.
TracknTake · Product Ops / Operations
No-code + applied AI · Lovable
I redesigned the merchant integration process to reduce operational dependency, speed up onboarding and improve conversion to active merchants on the platform.
>50%
shorter onboarding time
+60%
conversion to integrated, visible merchants
- Product Ops
- Process Design
- AI / No-code
- Integrations
View case
Back To The Monkey / Monetes · Business / Omnichannel
Business built and scaled
I built a business with very limited resources around a community of families —unusual at the time— and a niche assortment that was hard to find. The model connected community, content, ecommerce and retail into a single omnichannel operation.
€500K / year
revenue
- Business
- P&L
- Omnichannel
View case
Nordic Baby · Retail expansion / Partnerships / Operations
Repeatable model
I connected the B2C demand of a well-known brand with B2B expansion: I designed a corner model with specialist partners that brought Nordic Baby's service to new provinces without relying on opening owned stores.
14
across different provinces, with specialist presence
14 locations
across different provinces, with specialist presence
< 1 year
rollout
- Expansion
- Partnerships
- Negotiation
- Operations
View case
Ways to work together
Three ways to work with me, depending on what the business needs.
Sometimes you need to understand what is really happening before taking action. Sometimes you need someone to lead a specific project. And sometimes the business needs ongoing senior capacity to keep several priorities moving forward.
01
Operational Diagnostic
To understand what is not working, where it makes sense to act first and what to do next.
Best when
You need clarity before investing time or resources in a solution.
Outcome of the collaboration
A defined problem, clear priorities and a practical roadmap.
Typical duration · 2–3 weeks
02
Business Operations Project
To lead a specific improvement, change, launch or initiative until it is implemented and working.
Best when
A defined goal needs structure, leadership and cross-functional execution.
Outcome of the collaboration
An implemented solution, real adoption and measurable outcomes.
Duration and commitment · Based on scope and goal
03
Business Operations Partner
To add ongoing senior capacity to prioritise, connect teams and move initiatives forward without adding a permanent role.
Best when
You need recurring operational leadership without adding a permanent role yet.
Outcome of the collaboration
Greater efficiency, better decisions and sustained execution over time.
Recurring collaboration · From 3 months
Want to talk through what you need?
Tell me briefly about the challenge, project or improvement you have in mind. In a first conversation, we'll look at what you need, whether I can help and what type of collaboration would make the most sense.
Not sure which format fits best? No problem, we can work that out together.
How I work
Understand first. Decide what matters. Take it through until it works.
I don't start by proposing a solution. First I understand how the business really works, then I identify what is getting in the way of the result and, from there, I design and execute the improvement with the people involved.
01
Understand the whole picture
Business, people, customers, data, tools and how the work is actually done.
02
Find what is getting in the way
Separate symptoms from causes and decide where it makes sense to act first.
03
Design a solution that can work in practice
What needs to change, who needs to be involved, how we will do it and how we will know whether it works.
04
Put it in place, measure and adjust
Work with the teams until the change is implemented and working in the day-to-day operation.
Working with me
Easy to work with, clear in how I communicate and deeply involved in execution.
I like to understand the context properly, ask questions, speak directly with the people who know the business and simplify problems rather than making them more complicated.
I work autonomously, but not in isolation. I share progress, say clearly what I see and raise issues early when a decision is needed.
- Clear communication without unnecessary jargon
- Close collaboration with teams
- Autonomy and judgement
- Real involvement in execution
FAQ
Before we start
A few common questions before working together.
Got a different challenge?
These are my main ways of working, not a closed catalogue. If you have a problem, project or initiative that needs business judgement, coordination and execution capacity, tell me what you need and we can see whether it makes sense to work on it together.
If I'm not the right person, I'll tell you.